Posts filed under ‘marketing – general’
When I first started this blog (at the end of 2007), I posted the (creatively and originally titled) post: “My Views on Social Networking“.
“On a large scale, social networking truly fulfills the role that our old (read: non-virtual) communities used to prove. This has sorely been lacking for most of us. Now we are only several connections away from others, only a few friends away from a new friend. Here we offer assistance to each other and ask for help. We are kept posted of occurrences within our social circle, to what are friends are doing or concerned about, today. Of what events they are attending. Here the town crier is Facebook, shouting out to us about the many parties we can attend, things we can do. As a “Wired” article summed-up the phenomenon that is Twitter: “That tactile sense of your community is simply too much fun, too useful” (Clive Thompson, “How Twitter Creates a Social Sixth Sense”).
That this evolution has also tremendously affected how we communicate with each other online, even in a business context, is clear by this point. And it has changed how much of ourselves we display to others, even if we have a possible business agenda to our online presence.
In February I moderated the very cool panel discussion about who you are online (photo here ). All the women on the panel (Jenn Lowther, Rebecca Bollwitt, Linda Bustos and Nadia Nascimento) were web savvy (understatement), and, as such, had a strong awareness of the public nature of communicating online. They were very strategic about their line between public and private, establishing those boundaries and the nature of how they presented themselves. That said, what we were comfortable posting about was quite varied.
This morning, I was talking to my boyfriend about Twitter and remarked that he’s been online for a few months, he has a clearer idea of how he wishes to communicate (or, to be artistic here, he understands his online “voice”). It’s something that I have to remember to make clear in an upcoming presentation, that this understanding of “who you are online – be it on Twitter, Facebook, a Blog etc. – does not come immediately. And it takes some playing around and trial and error for most to figure out what they are comfortable with and what works for them or their business or organization.
When I first started to blog, it was on my humor blog – and actually didn’t realize that that would be the theme of my blog. In fact, the first few posts were random essays and rants. I only discovered what I would be motivated to post about (i.e. absurdities) after a month or two.
There were also other discoveries – such as after a week or two on Twitter, I realized that I wasn’t too keen on posting about what I was doing- and made the executive decision that no one would be the least bit interested. Like most, I am not exciting 24hrs a day. Sure, 5-7 times a day, I’m entertaining. And if that’s all I tweet, I’m golden. Posting more often, or potentially a log of everything I was doing, would break that illusion (e.g. 6am: “Working on the computer, as you can ascertain”, 8am: “Time to eat” 10am: “Still working on the computer, now at a coffee shop”, 6pm “Time to eat 7pm: “Back to working on computer again”).
So my succinct advice about authenticity online would be: “be real, but like, better.”
I’m very excited to be working on social media promotion for Vancouver Digital Week!
One of the reason I’m jazzed about this series is because I loved last year’s Convergence and Vidfest. I was particularly impressed with James McCraken‘s talk as well as the one on Alternate Reality Games from 42 Entertainment. I love events that allow for the soaking up of information and siphoning off great minds – and there was no shortage of that last year. It looks like this year will be pretty formidable as well.
What is Vancouver Digital Week?
(Yes, I will be asking and answering my own questions, btw – just like that self-important guy you met last week.)
Vancouver Digital Week, which runs from May 11 – 14, 2009 (mostly at the Vancouver Exhibition and Convention Centre – West – i.e. the new one at 1055 Canada Place), is a series of digital media events for people involved in, or interested in, the following industries:
- games and digital entertainment
- social media
- interactive design, animation and VFX
It includes international business match-making, big picture conference sessions, high-level seminars and workshops, as well as loads of networking parties.
You can register for an event by going to the particular event site (see below).
What events are part of Vancouver Digital Week?
(Click on the photo to see notes – including dates and websites)
What’s especially cool about this event?
I’m glad you asked!
- DAVID PLOUFFE, Campaign Manager, Obama for America will be the keynote speaker at Convergence.
- There’s a 2-day Game Developers conference
- nextMEDIA Vancouver offers a program which connects the digital worlds of Music, Advertising and Broadcast (including sessions that discuss self-promotion for artists through technology, which I’m particularly psyched about)
- New Media BC’s PopVox Awards which honour the best of BC’s Digital Media Industry. It is a people’s choice contest so the winners are determined by the audience.
- You can purchase tickets for the gala on the New Media BC site.
- And you can vote for your faves – but only until tomorrow (April 30th)! – Go to the Popvox site to vote (click on a category to see the entries – and you can vote for as many).
- There also 4 Individual Standout Awards that you can nominate people for (though these winners will be decided by a jury. )
- And much more.
Where can I find information Vancouver Digital Week?
- On Twitter – @vandigweek and @popvoxawards
- On Facebook – The Fan Page is here.
- On their sites -Vancouver Digital Week has a blog and Popvox has a site.
Update: Tags! Please tag Vancouver Digital Week as #vdw09 on Twitter, and vdw09 on Youtube, Flickr etc. (you can also add the following re: Popvox #popvox09 on Twitter and popvox09 on Youtube, Flickr etc.)
Today, I posted the following Tweet on my Twitter:
I received the following informative reply from someone I did not know.
Do we, I wondered? That sure would suck. So I took a look at this good samaritan’s Twitter stream. I imagine this brilliant stream won’t be up for long, but in the interest of preserving EnergyFiend’s subtle approach to marketing, I have captured this screenshot.
I clicked two pages back – you may be surprised to find out that Energy Fiend has a one-track mind. Apparently everything in the beverage family (except for Soyfee) can cause cancer, high cholesterol and congenital herpes (OK, I didn’t actually see that last one in the stream, but then again I only clicked back 2 pages).
Finding this was particularly pleasurable after reading Shannon Whitley’s amusing post of the “Top 10 List of People to Unfollow on Twitter” where he describes this type of Twitterer exactly (“The Pimp”).
I’m a marketer myself, but I make the assumption that the people I market to have a brain. Tactics like these insult potential consumers. And using scare and smear tactics which attack other products to sell your own are in a word “gross” and in two words:”really gross”.
Yipeeeeeeeeeeeeeee! I got my Zune! (Thank you, Matchstick!)
Here it is in it’s all its packaged glory:
I’m really psyched about trying the Zune out for a myriad of reasons, one of which is that I want to listen to more podcasts and watch more tech shows. Also, I take public transit (no, really…) and this will be a nice alternative to reading (especially since I’m presenting without a cool book).
I spent the better part of last night adding podcasts to my collection – including TED Talks, Twit, Epic Fu & Savage Love. I have now amassed over 500… – but know there is more cool stuff out there. So please let me know what you like (Tech, Comedy, Educational, Marketing etc.) – I’d love some recommendations.
The Zune also has an interesting social aspect – you can get other people’s downloads and people can beam things to your Zune. They even ask you to name your device for that reason. (My device’s name is “MrShiny”, btw 🙂
The inside of the Zune’s box reads: “Wel-come to the Social.”
I’ll talk more about the Zune and my thoughts as I use it. P.S. I am participating in Chatthreads research for this promotion, so if you want to talk about this post feel free to go to Chatthreads.com and type in Conversation ID 102 986 0287
A few of my friends are running cool contests.
You’d be a fool not to enter these – and I pity the fool!
PutPlace asks you to show your best “data disaster loss” face. Basically, the horror, the agony etc. of knowing you’ve lost your work/files…
I’ve entered – though I must admit many of my outtake pictures look more like “I need Metamucil badly!” than “I lost all my files!”
Memelabs wants you to show how your favorite TV characters are spending the summer/hiatus. Great idea! Perhaps someone will imagine a cure to the disease that makes women become contestants on the Bachelor…
I’d enter this one too, but as my Mr. T reference in this post demonstrates, it has been a mighty long time since I watched TV.
I still wonder what happened to Night Court…