Product vs. Presence
This is just a quick plug to mention that I contributed an article to the May 2010 issue of Dan Schawbel’s “Personal Branding Magazine“. My piece is entitled: “You’re not a Product: But You are Your Presence”.
Here is the issue summary:
Volume 3, Issue 4 is focused on celebrity spokespeople, and includes interviews with famous individuals, such as Kathy Ireland, a former model turned entrepreneur, and Vanna White, from the TV hit “Wheel of Fortune.” Celebrities are able to maximize their brand, leverage it, and even endorse products and other companies. In this issue, you will learn how to become the ultimate spokesperson for your own personal brand, and achieve success. You’ll read tips and tricks on how to turn your voice into money!
Dan is offering a free sample (containing 9 of the articles) on his blog. Apologies though, I’m posting about this late, so I’m not sure that if you end up subscribing you can receive the full version of this particular issue anymore.
However, I will post my article next month on this blog for my lovely and patient readers.