Blogging for Rupiahs
I just read an excellent post by Penelope Trunk “8 Reasons Why You Won’t Make Money from Your Blog” which begins:
“I am actually shocked at how ubiquitous the idea is that blogging is a get-rich-quick scheme. Or even a get-rich-slowly scheme. It’s not. Blogging is a great career tool for creating opportunities for yourself.”
Thank you. I have a brilliant friend who consistently asks me, “So are you making money yet from your blog?” When I try to explain something like, “Well, not directly, I use the blog as a marketing tool” he looks at me each time like I had just announced I was going to give up all my worldly possessions and go run a lemonade stand.
Here’s the thing. I enjoy blogging – and both of my blogs have very separate purposes – neither of which involves making money directly from the writing.
I also feel it’s OK to not make money from your blog. Getting income from your blog involves a myriad of steps including building an audience (a huge undertaking), writing very, very regularly, devoting almost full-time attention to the blog alone and much, much more. If writing a blog was satisfying enough for me to write full-time, and if I sincerely believed I could come up with decent material daily, and if I wanted to devote my energy to building a following rather than doing the work I like to do and leading the life I want (which sometimes involves stepping away from the computer), the story would be different.
As it is, my blog goals aren’t directly monetary. With that in mind, here are just some things a blog can do:
- Establish your authority on a subject (I recently got a speaking gig through someone finding my blog)
- Make friends & Connect with people like you
- Engage in interesting discussion/Learn from others
- Show yourself as 3 dimensional
- Keep people up-to-date with what you’re doing (useful for all, especially artists with a following)
I have to admit that anytime someone comments here, or riffs on something I’ve written on DOL, or tells me I’ve made them laugh – it, in all sincerity, makes my day. Which has loads of non-monetary value for me.
Now, I have to sign off. There’s a lemonade stand that’s not going to build itself.
Entry filed under: blogging, Social Marketing, social media, Web 2.0. Tags: actor, blazen careerist, blogging, Me Like the Interweb, monetizing, money, Monica Hamburg, Penelope Trunk, social media, speaker, Writer.