More Is Not Necessarily More
I should mention (because I’m not certain if I ever have) that any of my posts assume you are promoting something worthwhile.
My job search post assumes you are an excellent candidate and simply need tools to showcase yourself online. The artist series makes the same assumption – that you have an interesting project to promote.
After all, if what you are putting forth is lame (and yes, of course, that’s subjective), you might get some initial hits on your video simply by using tricks (or tips), but it won’t last. Just like film trailers that trick you into seeing a horror film when it’s a comedy – you might get people in seats for opening weekend, but then you’re toast. Online not only might people stop viewing your video – it is very easy for the “swarm” to also turn on you.
It’s also worthwhile to assess your network in terms of strength, rather than by number. For instance, on Twitter I often see people talking about wanting to get thousands of followers (“I want to get 22,000 followers STAT!”). Simply put: lame and counterproductive.
First of all, you could have 2 million people following you, but if they are not active, interested followers there’s no point. You are best off cultivating strong, worthwhile connections – people interested in similar things – and developing good relationships. The more people paying attention the better – but you should aim at people who want to pay attention to you. And keep in mind that more people does not translate into more attention. It frequently amounts to more noise.
Similarly, if you have nothing interesting to say, it doesn’t matter that you have a huge number of followers. I am always baffled that the people who seem to be trying to get more followers usually tweet things like “Making PB&J sandwich.”, “At computer now”, “Time to sleep, lol!”
As with cat blogs, the only people paying attention to these kind of things are your close friends (and maybe not even them).
It’s not about numbers, it’s about engagement.
Entry filed under: Art, artist series, Social Marketing, social media, twitter, Viral Marketing, Web 2.0. Tags: actor, artists, blogging, film, Me Like the Interweb, Monica Hamburg, monicahamburg, social media, speaker, twitter, Web 2.0, Writer.