Short of Electroshock, “Anti-Charity” Concept Sounds Most Motivating
(Definition that makes my reading sound smart:
“the combination of psychology and economics that investigates what happens in markets in which some of the agents display human limitations and complications”
“A field of economics that studies how the actual decision-making process influences the decisions that are reached.”
At one point, in “Nudge”, the concept of incentives/motivators is discussed – citing an example of one of the author’s (Thaler) colleagues who is delaying writing his thesis. While this procrastination is having an impact on the colleague’s finances and career it isn’t enough to motivate him, so the author gets him to write a series of post-dated monthly cheques that will be cashed if each chapter of the thesis is not delivered to him by “midnight of the corresponding month”. This works.
“Nudge” then mentions a site which does something similar (created by two other economists) – Stickk.com encourages you to
Well, it’s a little less deadly than it sounds. On Stickk, you create a goal and then you assign your (potential) failure with a “price” (for instance for each pound you don’t lose, you will be donating $10 to your favorite charity). But here’s the ultimate motivator and the one that got me eerily excited: the site also enables you to select an “anti-charity” to assign your contribution to. And what’s an anti-charity, you ask? It’s a charity whose values are so contrary to your own that it will pain you to be giving your money to them(!). Freakin’ brilliant! Now, there’s a motivator.
So, I’ve read & enjoyed: Freakomonics, Paradox of Choice, Made to Stick, The Design of Everyday Things and have a few others planned to read. Can you recommend any similar books (anything psychology/sociology/behavioral economics)? I’d love suggestions.
Entry filed under: books, social media, Web 2.0. Tags: actor, Behavioral Economics, Cass R. Sustein, Me Like the Interweb, Monica Hamburg, Nudge, Predictably Irrational, presenter, Richard H. Thaler, social media, speaker, Stickk.