More Nonprofit Social Media Ideas
Being nice for this long might be zapping my strength so I’ll be finishing up this series soon 😉 . Check out my other nonprofit posts for more meaty information. What follows are just a few more Social Media tips for your nonprofit:
- Blogging. Ideally, your nonprofit should be blogging – but remember that it’s a big time commitment. You might consider getting a few people to run blog collectively (e.g. each post once a week). Consider, as well, that many of your supporters already blog (for instance, in the CPP‘s case, 49 Megawatts filmmaker, Bryan Watts, has his own blog) and might be pleased to occasionally post for/about and link to your cause. Alternately/Additionally, you could create a feed of posts that have to do with your cause. For more nonprofit blogging information see Britt Bravo’s wonderful “10 Ways Nonprofits can Use Blogs“.
- Memes/Trends. Try something that has possibility of being infectious/trendy – like asking people to use your logo as their avatar for a specific day (e.g. Red Cross Social Media Day), or post a picture of themselves wearing/doing something that has significance (e.g. wearing pink against bullying or post a black profile picture to raise awareness about malaria)
- Fundraising and Birthdays. Consider the impact asking for donations for your birthday can have (e.g. Beth Kanter’s Birthday Challenge and Charity: Water)
- Social News Sites. Sites like Digg, StumbleUpon and Reddit are new sites, in which the importance/rank of the item is determined by the users. The exposure brought on by a successful Digg campaign can really boost the exposure and support for your nonprofit (e.g. Nature Conservancy)
- Meetup.com etc. While Facebook is a great place for events – you might also want to supplement this with a Meetup.com group – which has some more functionality (e.g., see an event I co-organize, Vancouver’s Third Tuesday). Posting an event to other sites like Upcoming is also helpful.
- Consider other Social Networks (with a Social Action component). Check out: Causecast, Care2, Change.org, Gather.com (“Supporters of the Nature Conservancy use Gather, an online social-networking site, to share ideas about protecting the environment”), Think MTV, SocialVibe
- Do you have any other tips? I’d love to hear more ideas.
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