Nike – Swoosh, Bang – Thank You

March 28, 2008 at 6:57 pm Leave a comment

Ad Hack took us to the movies – or should I say – the commercials (The World’s Best Commercials screening) , where I saw a few cool spots, including this one for Nike (“The Surgery” – Nike Women).

Similar to the Dove ads in a sense, this spot aims to capitalize on the frustration of women who see all the “perfect bodies” and are told that theirs doesn’t measure up. The answer is, of course, surgery. Or is it…

While this ad still presents an idealized image of a woman’s body (an average woman won’t have time to dance enough to obtain this hot bod, either), it’s still a wonderful message. And I’ll take this body a billion times over the plasticized looking beach bunny one. Plus the music just makes you want to run out and dance.

Kudos, Nike.


Entry filed under: advertising, Social Marketing, social media, Viral Marketing, Web 2.0. Tags: , , , , .

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