Bad Memory helps branding!
In case you haven’t noticed, my website and both blogs contain my name in the URL. I also use my name for my email address and on social media websites. I’ve done this partly because my memory is not the best (I am forever grateful to my alliance with datebooks, online calendars, cell phone reminders etc. to keep me on course).
Well, according to the latest Backbone Magazine – this is helping my brand!
Mitch Joel‘s advice in this piece includes the following:
“2 Two thirds of Canadian e-mail users indicate they have multiple addresses. Instead, people should use consistent personal information in all online activities, such as the same photo and e-mail alias for all accounts. The idea is to become recognizable across many channels.
3 A quarter of Canadians say they use a fun word in their e-mail alias that reflects an interest or hobby, while one in eight use a fun name to represent their desired online image. People should never do this; what happens when “skaterboy” grows up?”
So there you have it. Who knew absent-mindedness could prove so useful?