Bad Memory helps branding!

January 22, 2008 at 6:00 am 1 comment

In case you haven’t noticed, my website and both blogs contain my name in the URL. I also use my name for my email address and on social media websites. I’ve done this partly because my memory is not the best (I am forever grateful to my alliance with datebooks, online calendars, cell phone reminders etc. to keep me on course).

Well, according to the latest Backbone Magazine – this is helping my brand!

Mitch Joel‘s advice in this piece includes the following:

2 Two thirds of Canadian e-mail users indicate they have multiple addresses. Instead, people should use consistent personal information in all online activities, such as the same photo and e-mail alias for all accounts. The idea is to become recognizable across many channels.

3 A quarter of Canadians say they use a fun word in their e-mail alias that reflects an interest or hobby, while one in eight use a fun name to represent their desired online image. People should never do this; what happens when “skaterboy” grows up?”

So there you have it. Who knew absent-mindedness could prove so useful?


Entry filed under: Social Marketing, social media, Web 2.0. Tags: , , , , , .

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1 Comment Add your own

  • 1. Rastin Mehr  |  January 24, 2008 at 8:07 pm

    I suppose we use every opportunity to express ourselves by any means we can.


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Monica Hamburg – Who Am I?

Good question (I wonder this all the time).
Linkedin profile is: here.
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