20th Century Fox – Why Do You Hate Me So…?

December 20, 2007 at 4:04 am Leave a comment

The other day I get another email from 2oth Century Fox. Considering how I felt about their last foray into viral marketing, I was fearful.

I had reason to be.

This time it’s an e-card to promote “Aliens vs. Predator: Requiem”. OK, so here’s the premise: you get to email your friend a picture of them with a “facehugger” covering their face. Oh, soooo clever. Yeah. A photo of a face with the face covered. Smart.

Guy: “Hey, Dude check it out – it’s me with that Alien thing on my face.”

Dude: “You sure!”

Guy: “Yeah!”

Dude: “Really?!”

Guy: “Sure – that’s my shirt.”

Dude: “But I have a shirt just like that one.”

Guy: “No! See – look, that’s my tat.”

And so on.

Yeah. Don’t get it.

Entry filed under: Viral Marketing. Tags: , , , , , .

Crowdsourcing Series on One Degree I’ll Tell You What I Want – What I Really, Really Want

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