20th Century Fox – Why Do You Hate Me So…?
The other day I get another email from 2oth Century Fox. Considering how I felt about their last foray into viral marketing, I was fearful.
I had reason to be.
This time it’s an e-card to promote “Aliens vs. Predator: Requiem”. OK, so here’s the premise: you get to email your friend a picture of them with a “facehugger” covering their face. Oh, soooo clever. Yeah. A photo of a face with the face covered. Smart.
Guy: “Hey, Dude check it out – it’s me with that Alien thing on my face.”
Dude: “You sure!”
Guy: “Sure – that’s my shirt.”
Dude: “But I have a shirt just like that one.”
Guy: “No! See – look, that’s my tat.”
And so on.
Yeah. Don’t get it.