Web 2.0 Communication – Truly a 2-way Street

November 13, 2007 at 8:45 pm 2 comments

Just some quick thoughts on this (as I get excited πŸ™‚ ):

In my Views on Social Networking post awhile back I expressed my love for the social networking revolution. Well, I felt that surge again…

I come across many insightful blog posts, but lately something has impressed me even more than the posts themselves: the comments section. In a few cases, I have noticed a real response from companies, with them getting involved in the conversation and offering to remedy the problem or asking for further suggestions for improvement.

Aside from the fact that the responses were so rapid – it’s the actual fact that there was a response from the party that was so wonderfully impressive. It’s exciting to see that companies are indeed interested in feedback and taking action accordingly. Prior to the social networking advent it was often very difficult to get a message to these people, let alone, a response.

So we all keep repeating that blogging and Web 2.0 in general is changing the face of communication – but check out these posts for actual proof.

  1. The Idea Shower – Block Facebook Beacon
  2. One Degree – DMC: Mark Hurst from Creative Good on Reducing Info Clutter

Entry filed under: Social Marketing. Tags: , , , , .

Blogging Relations Wow – You have totally missed the point

2 Comments Add your own

  • 1. Jeremy Lim  |  December 14, 2007 at 6:50 pm

    Once, I had the opportunity to give a CEO (Michael Pole, from Trilogy Studios) a ride to the airport.

    Then I blogged about it. To my surprise, he popped in and said thanks for the help.

    Are you familiar with Google Alerts? That’s how a lot of people keep tabs on what people are saying about their companies.

  • 2. monicahamburg  |  December 15, 2007 at 2:20 am

    Hi Jeremy,

    Thanks for your comment.

    It’s great to know CEOs are listening. Yes, I do know about Google Alerts (use it for myself and for blogs). Way back in the olden days though we’d be lucky if we got a response (let alone a personal one) when we sent a letter to the company. Now these blogs are a great way for people to give their feedback and for the companies to see where they stand.

    I think it’s exciting, frankly.


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