WOM – tastier

Over at My Name is Kate, Kate describes how she chose 4 of her recent hotel stays and notes: “None of my purchasing decisions were made based on information through “traditional” marketing channels.”

In fact, one of the hotels was recommended by her friend. Word of mouth – and now, in social media flavor: GigPark is a “social recommendation website” which allows you to find “trusted service people your friends use” (sort of a Linkedin for services).

Like many, most of my recommendations come from friends. I don’t have a TV (no, really… Perhaps we get an idea of why my acting career didn’t take off) and rarely listen to radio, so I don’t have all that much exposure to traditional advertising. As per my last post, “in your face” (or rather, “down your throat”) advertising only turns me off. If I want to know what to get, I ask someone I trust.

So while I haven’t yet tried GigPark, I love the concept. Now if someone I knew was just using it…