Nike - Swoosh, Bang - Thank You

March 28, 2008

Ad Hack took us to the movies - or should I say - the commercials (The World’s Best Commercials screening) , where I saw a few cool spots, including this one for Nike (”The Surgery” - Nike Women).

Similar to the Dove ads in a sense, this spot aims to capitalize on the frustration of women who see all the “perfect bodies” and are told that theirs doesn’t measure up. The answer is, of course, surgery. Or is it…

While this ad still presents an idealized image of a woman’s body (an average woman won’t have time to dance enough to obtain this hot bod, either), it’s still a wonderful message. And I’ll take this body a billion times over the plasticized looking beach bunny one. Plus the music just makes you want to run out and dance.

Kudos, Nike.

Entry Filed under: Social Marketing, Viral Marketing, Web 2.0, advertising, social media. Tags: , , , , .

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Monica Hamburg - Who Am I?

Good question (I wonder this all the time). Essentially, I’m a writer and social media consultant/evangelist in Vancouver, B.C. and am constantly learning related tactics and information. I love researching and my investigations and observations on this phenomenon form the basis of this blog. Oh, I'm also a former actor, pretty good in front of an audience and a contributor to One Degree.

See my website for more information about me (much more), and my humour blog for (hopefully) a good laugh.

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