Quick Notes on Elastic Path’s Social Marketing Webinar

October 16, 2007

Last week I attended the Elastic Path webinar “The Secret of Social Media Marketing”. Neil Patel of ACSSEO spoke about e-commerce marketing through social networking/media. The broadcast was highly informative. Linda Bustos’ recap is very thorough and she adds some nice suggestions, so I will just point out some key points here.

You can leverage the Blogosphere by:

1) creating something worthy for bloggers
2) finding bloggers who blog on similar topics (see Technorati, for instance)
3) writing them a short custom message (short, simple and customized to the blogger)
4) then, let it be (i.e. don’t harass)

Re: Social media sites (Digg, Youtube, Del.icio.us etc.) :

1) When you submit content (articles, video etc.) for any of the social media sites, make sure that most of your submissions are not yours and/or directly related to your business. When you develop a reputation for providing content that is interesting to others you will gain a fan base/virtual friends and build your profile.

2) Then when you eventually submit your own content you will get more attention and more mileage (link-bait).

3) In general, your own content should be useful and link-able. Do not produce mere advertising for your company/product. Rather produce an informative, useful article that stands on its own. This will benefit you far more than a cut-and-dry commercial.

I enjoyed most of the tips on the webinar, though I wouldn’t suggest the (debatable) “spammy” procedures. One quick note to Neil though: I bristle at the repeated suggestions to hire students for grunt work and pay them $6/hr. People deserve to be paid a fair and livable wage. By doing this, you set a fair standard and establish working relationships based on mutual respect.

Entry Filed under: Social Marketing. Tags: , , , , , , , .

2 Comments Add your own

  • 1. postergirl  |  October 16, 2007 at 6:41 pm

    Hi Monica, Thanks for joining our webinar and blogging about it. Take care, Linda.

  • 2. Affiliate Freebies and Ma&hellip  |  October 16, 2007 at 7:37 pm

    [...] monicahamburg wrote a fantastic post today on “Quick Notes on Elastic Pathâ [...]

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Monica Hamburg - Who Am I?

Good question (I wonder this all the time). Essentially, I’m a writer and social media consultant/evangelist in Vancouver, B.C. and am constantly learning related tactics and information. I love researching and my investigations and observations on this phenomenon form the basis of this blog. Oh, I'm also a former actor, pretty good in front of an audience and a contributor to One Degree.

See my website for more information about me (much more), and my humour blog for (hopefully) a good laugh.

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